Fresh 'n Rebel
The Fresh ‘N Rebel Speaker Project represents a comprehensive journey from design ideation to manufacturing and market analysis.
The goal was to create a competitive and innovative product that aligns with Fresh ‘N Rebel’s bold and stylish brand identity while ensuring economic and environmental sustainability.
This project showcases the ability to integrate technical precision with creative marketing strategies to meet market demands effectively.
Khattab Raouf
Emma Groot
Simon Goorden
Tim van der Kooi
Jelte Overzet
Steyn Knollema
Design & Conceptualization
- Ideation: Initial brainstorming sessions resulted in multiple design concepts. Using a weighted evaluation method, we selected a cylindrical speaker design. This shape not only optimized sound quality but also aligned with the brand’s sleek aesthetic.
- Key Features
Interactive Touch Controls.
Cylindrical shape with robust internal spacing for optimal component placement
High-quality sound output designed for immersive audio experiences
:
- Prototype development: The design was refined using CAD software and materialized through 3D printing. This prototype served as a testbed for functionality, user experience, and aesthetic appeal.
Manufacturing Analysis
- Material Selection: Utilizing Granta Edupack, we identified PEI (unfilled) as the ideal material. It offered excellent UV resistance, recyclability, and tensile strength, ensuring durability and sustainability.
Injection Moulding Process:
Conducted simulations to optimize the mould design, achieving a total cycle time of 18.5 seconds per product.
with robust internal spacing for optimal component placement
Snap-fit connections were implemented to enhance assembly efficiency and environmental friendliness.
Cost Estimation:
- Mould cost: €85,884, distributed over 60,000 units, resulting in a per-unit mould cost of €1.43.
- Total production cost per unit: including transportation and storage.
Marketing strategy
- Target Audience: Focused on males aged 17–25 in the Netherlands, responsible for 85–90% of sales in this segment. Key considerations included sound quality and design aesthetics.
-Positioning: Differentiated by lifestyle-oriented branding, emphasizing bold design and accessibility over purely technological focus.
-Promotion:
Leveraged social media platforms to engage the younger demographic.
Collaborations with influencers such as Davina Michelle reinforced brand identity.
Bundled discounts encouraged higher sales and cross-product engagement.
Pricing: Positioned at €100 to align with Fresh ‘N Rebel’s mid-range accessibility while maintaining exclusivity. Comparable products in this range include JBL and Urbanista speakers.€85,884, distributed over 60,000 units, resulting in a per-unit mould cost of €1.43.
Sustainabillity Initiatives
- Integrated Sustainable design strategies:
Reduced packaging volume and weight.
Promoted recyclability and energy-efficient manufacturing.
Extended product lifespan through durable material choices.
-Focused on closing and slowing resource loops to minimize environmental impact.
Financial Projection
Estimated sales: 60,000 units.
Break-even point: 15,483 units, ensuring profitability post-initial sales phase.
Profit margin: Strategically calculated to sustain marketing efforts and long-term brand growth.
Conclusion
The Fresh ‘N Rebel Speaker Project demonstrates a seamless integration of engineering, design, and marketing disciplines. By addressing market needs with a stylish, functional, and sustainable product, we successfully captured the essence of Fresh ‘N Rebel’s brand values while ensuring commercial viability. This project serves as a testament to our ability to deliver innovative solutions that resonate with modern consumers.
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